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Serve It UP Tennis Academy was founded in 2010 by Lisa and Todd Upchurch.  Their vision was to create an after school tennis program to give opportunities to those students who might not otherwise play tennis.  Their extensive background in public park and private club tennis gives them a unique perspective on junior tennis.  Lisa has been a tennis professional for 20 years beginning with teaching summer camps.  She played her college tennis at UNC-Charlotte and played as the school's #1 player her senior year.  After graduation, she became the assistant tennis professional and later the Head Tennis Professional. Lisa is a USPTA Certified Professional, 2003 NC-USTA Tennis Professional of the Year and finished in 3rd place in the National 4.5 Team Championships in 2004.

Todd began his career teaching summer tennis camps in Archdale, NC and has been a tennis professional for 27 years.  He has been a mens and womens high school tennis coach and an assistant tennis professional at Oak Hollow Tennis Center in High Point, NC.  He was the director of Adams Farm Swim & Tennis Club in Greensboro, NC for 5 years before accepting the Director of Tennis position with the Top 20 Nationally ranked Platinum club, Carmel Country Club in Charlotte, NC.  After a successful 9 year run at Carmel, Todd left to form Serve It UP Tennis Academy.  Todd has been a USPTA certified Elite Professional since 1997.  He is the recipient of the 1998 Mid-South Conference Coach of the Year, 1999 NC USPTA Professional of the Year, the 2008 & 2017 USPTA Southern Division "Fred Burdick Pride of the South" and the 2014 USPTA NC Industry Excellence Award.  Todd has been 2000-2002 NC USPTA State Chapter President and is the Regional Vice-President of the USPTA Southern Division.  Todd was awarded the USPTA Master Tennis Professional designation in 2017, which is held by less than 1% of all certified tennis professionals.  Todd and Lisa were married in 2004 and are the proud parents of Noah (12) and Reese (10), who are also ranked tennis players.